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A Huge, Ethical Industry
The organic industry has achieved compounded growth of 23% pa for seven consecutive years, while
the natural and organic cosmetic sector grew by a massive 39% in 2001 alone. ONE Group leads the
world in skin care by successfully developing the Miessence range, the world's first and currently
only fully certified organic skin and body care products to food standards.
Recent market research has shown that consumer demand for organics is growing rapidly worldwide.
ONE Group, through its cutting-edge research and development, intends to progressively release
dynamic, healthy, first-to-market innovations in the organic sector.
Globally, sales in the personal care market, including natural personal care, reached USD$122 billion
in 2000 and are growing at 1.6% per annum. In the USA, the entire Health and Beauty Care market is
almost USD$40 billion and is expecting 3.4% annual growth.
In contrast, the trend towards natural ingredients is running through every segment of personal care,
with sales in the USA in this area reaching USD$1.56 billion in 2001 and growing at 10%. This
segment is expected to grow 6%-7% annually over the next few years.
USA
Consumer sales of organic products in the US reached US$5.6 billion in 2000, a rise of 19% from
1999. If this annual growth is sustained (and there is no indication it will not as sales in 2001 reached
US$9.4 billion) the organic segment will be worth between US$13 - US$18 billion by 2005.
EUROPE
Research across seven European countries found that organic spending would nearly double over the
next five years. By 2006, 58% of European consumers will choose to use organic products. During
2000, 29 million people in the UK said they had consumed organic food, a figure that represents
almost half the population. There are 142 million consumers of organic food in Europe, showing that
organic food has hit mainstream after many years in "alternative" niche markets.
The UK, which had organic sales of GBP 605 million in 2000 and now exceeds GBP 1 billion, will
continue to be a key market.
JAPAN
The Japanese are the largest per capita consumers of organics in the world and are substantial
importers of organic consumer products. Japan had a national market value of US$1.5 billion in 1998
and has a current estimated value of US$3.2 billion. Currently, the majority of organic products in
Japan are distributed through a "tei-kei" arrangement, which is a type of cooperative.
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 Eric SmithIndependent
Representative
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